Celebrity US

Adidas betrayed Kanye in the worst possible way

The rapper is seriously lashing out at the brand.

Kanye West at a Yeezy presentation
Kanye West at a Yeezy presentation

One of the most successful business relationships in the US in recent years is on thin ice. Kanye and Adidas have earn millions on dollars with their Yeezy footwear but the rapper has made severe accusations against the german brand.

This type of footwear has represented almost 69% of Adidas sales and West is stating that the brand is stealing and plagiarizing his work to make profits only for themselves.

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A conversation of Kanye has been revealed where he says Adidas launched the Yeezy Day without his permission, has hired people that used to work for him for other projects and and has manipulated the designs to launch more products and keep the benefits to themselves.

But Kanye has other options

He definitely has to proceed legally if he wants it but West already is working in other collaborations with brands like Gap, trying to establish himself as the definitive businessman.

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