Cristiano Ronaldo's snub to a pair of Coca-Cola soda bottles in a UEFA Euro 2021 press conference celebrated on Monday has everyone talking. The soccer player recommended the audience of the event to "drink water" instead of drinking soda and caused Cola-Cola's shares to drop $4 billion in market value.
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The Portuguese player, also the most followed athlete on Instagram with 299 million followers, is an extraordinarily influential person and his gesture of public disapproval with the multinational company's product proved it.
Ronaldo was caught by the cameras moving aside the bottles of Coca-Cola (the tournament sponsor) that were in front of him during the conference after Portugal and Hungary's match on Monday, says USA Today. Right after that, the 36-years-old athlete exclaimed "¡Water!" in Portuguese, encouraging the public to drink water instead of soda.
The gesture coincided with a 1.6 percent drop in Coca-Cola's shares -$56.17 to $55.22- and the company's market value going from $242 billion to $238 billion.
The former Real Madrid player became the first soccer player in history to earn $1 billion in career earnings last year and his income for publicity exceeds the $45 million dollars per year.
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Video credits: The Telegraph