Celebrity US Demi Lovato

Demi Lovato Apologizes For Frozen Yogurt Rant And Leading Bullying To The Bigg Chill Company

Demi Lovato insisted she didn’t mean to ‘bully a small business’ after calling out The Bigg Chill, an LA fro-yo shop, for being “#dietculturevultures.’

Demi Lovato goes after frozen yogurt company but apologizes for her mistake
Demi Lovato goes after frozen yogurt company but apologizes for her mistake

“Okay, so I have kind of got in the middle of something with this yogurt shop in Century City,” the 28-year-old singer Demi Lovato began her apology video that she posted to Instagram on April 19. 

By the “middle of something,” Demi Lovato was referring to a feud she sparked with a popular fro-yo spot in Los Angeles called The Bigg Chill, after publicly blasting the small business for seeing all of its “sugar free cookies/other diet foods” on the store’s counter one day prior. 

However, Demi Lovato didn’t take issue with the store for carrying those types of products; rather, it was how they were labeled that “triggered” someone who is “in recovery from an eating disorder,” which she explained in her apology video.

The Bigg Chill Store

Admits her mistake

Demi Lovato also personally messaged The Bigg Chill with her concerns, which started a defensive back-and-forth exchange between the yogurt shop and singer. Demi had posted screenshots of this conversation on her Instagram Story as well.

It showed the yogurt shop arguing that it carries “items for Diabetics, Celiac disease, Vegan and of course have many indulgent items as well.” Demi Lovato argued in her apology video that the store could’ve made these labels clearer to customers.

“If there was a sign that said celiac, vegan, I would have understood…because it wasn’t clear I definitely jumped to conclusions and probably shouldn’t have gone about this the way that I have,” Demi admitted. On that note, she added, “But I’m willing to talk to this fro-yo shop to help get the messaging right.”

Demi Lovato revealed that she ultimately left the shop and didn’t get any yogurt. Towards the end of the video, the Disney Channel alum offered an official apology by saying, “So I’m sorry that I got the messaging wrong. I’m sorry that I may have disappointed some people but I’m not coming after a small business as someone with a lot of followers…”

Demi Lovato

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