Turning 95 on Wednesday will hardly be the birthday Queen Elizabeth II had hoped for due to the recent death of her beloved husband, Prince Philip, amid turmoil inside the royal family and her four children. But she might at least take comfort from the knowledge her personal brand is bigger than that of American billionaire Oprah Winfrey.
The UK monarch, who was crowned Queen Elizabeth II on June 2, 1953, at age 27, was born on April 21, 1926, has three times the global reach of the 67-year-old media maven, who conducted last month’s bombshell interview with Meghan Markle and Prince Harry in which they alleged racism at Buckingham Palace.
Numbers crunched by German research platform Statistica for True Royalty TV found the head of the British state was not only more talked about than Oprah, but her brand recognition also exceeded the profile of Beyoncé, Kim Kardashian, Bill Gates and the Obamas.
The world's fifth biggest corporate brand
The on-demand service also discovered that, despite the damage wrought by her second son, Prince Andrew, through his links to the late pedophile Jeffrey Epstein, she had grown The House of Windsor into the world’s fifth-biggest “corporate” brand ahead of multi-nationals such as Coca-Cola, Nike, Ferrari and Microsoft.
Referring to the embattled nonagenarian as “the world’s longest-standing and most successful CEO,” Nick Bullen, co-founder and editor-in-chief of True Royalty TV, said she had “built the British monarchy into one of the world’s biggest brands.”
Experts featured on the channel’s new documentary “Elizabeth at 95: The Invincible Queen,” estimated that, were the institution nicknamed “The Firm” a regular firm, the business would be valued at a whopping $100 billion.
Interviewed for the special, David Haigh, CEO of the brand valuation and strategy consultancy Brand Finance, said “that puts it as the UK’s most valuable brand” — above oil corporation Shell and retailer Marks & Spencer thanks to interests spanning real estate, agriculture and financial investments.
Meanwhile, as its top executive for nearly 70 years, the queen has a likely value herself of around $50 billion — or $10 billion more than Coca-Cola. Her personal wealth stands at around $560 million, derived from private country estates such as Balmoral and Sandringham, as well as vast collections of jewels, paintings and even stamps.
Despite calls for it to end after she passes away, Britain benefits from the monarchy too, with some estimates placing the brand’s annual contribution to the UK economy at around $2.37 billion, mostly due to tourism.