At the time of the pandemic and in the face of the incessant demand from the audience to consume content that makes them forget about the confinement, there was a strong controversy with Disney and actress Scarlett Johansson. After several twists and turns, the renowned actress decided to sue the entertainment company for having harmed her financially.
When the film Black Widow was released, the box office of the cinemas exploded and the box office became a true record with US $ 218 million in its opening weekend; considering that it had been a difficult year for the industry. Everything was going well, until Disney decided to release the film on its platform and thus end the competition's business.
Clearly, within days, the numbers plummeted and the potential gains Scarlett Johansson could have received never came. But there the problems began since Disney maintained that he had not relapsed into any fault. For his part, Johansson indicated that Marvel, which is owned by the aforementioned company, had promised him that only the film would be released in theaters.
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To understand the artist Scarlett Johansson, there should have been a sale time and after 90 days, as is commonly done, release it on other platforms. By what is estimated, the protagonist would have lost almost 50 million dollars, while Disney responded by repudiating her greedy attitude. We will have to wait to find out how the issue is resolved and if the actress will continue working with both companies.
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Video taken from the SesnsaCine Trailers channel.