Kylie Jenner, 23, got fans talking this week when she unfollowed nearly all of her BFFs on Instagram. While it looked like there might be some drama, it turns out the makeup mogul had a pretty smart reason for the social media purge.
Kylie Jenner knew that whittling her list down would highlight the exact pages she wanted to showcase for her fans and hopefully get them to follow. Of the 28 she continued to follow, Stassie Karanikolaou appeared to be the only friend.
Exempt from the purge along with her family members, popular fan pages and of course her own brands Kylie Cosmetics and Kylie Skin. Pages like Kylie Cosmetics and Kylie Skin promote her own brands, and she made sure to include a few of her fan pages to show them the same love they’ve shown her all these years.
Kylie Jenner is a master of social media and business…This was all a part of a bigger plan and it was all business. She will and have re-followed her friends. She just wanted to focus on her brand and brands she wants her followers to know about. People are talking and that is all she hoped for, free advertising all the way.