Nobody said that picking a name for your company was going to be easy. If you do not believe it, just ask Hailey Bieber. She launched Rhode Skin, her skincare line, and she’s in some legal trouble.
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Why? There was already another company named like that: Rhode shop, a fashion clothes shop. The owners found out of Bieber’s business when they started to get tagged by mistake on social media.
They were not very happy about it and they declared to TMZ: “Rhode is our name and brand, we built it, and federal and state laws protect it. We ask Hailey to achieve her goals without using the brand name we have built over the last nine years.”
How did Hailey make this mistake?
There are two options: Either she was not correctly advised by her legal team or she didn’t want to give up the name and she was willing to fight for it.