The Simone Rocha x H&M collection has proved to be high in demand with Twitter users expressing their difficulty accessing the website. Eager customers voiced their frustration at the long wait times, with one user tweeting she had been online in the virtual queue for over an hour.Another said they woke up at 6 AM for the launch and by the time she entered the website, “everything was gone”. Another tweeted; “the entire thing was sold out!”. A H&M spokesperson told Independent.ie they were sorry if anyone was disappointed, but they did expect online queues.
“The Simone Rocha x H&M collaboration has been highly anticipated and with this online queues were expected,” they said. "As with every designer collaboration pieces are limited, but we hope our customers were able to purchase the items they wished for from the collection.
"We are so sorry if any of our customers were disappointed or unable to shop the collection.” The collection includes womenswear, menswear and children’s wear. If you have time, check the H&M collection now before it’s too late!